Rheinland-Pfalz Gold

The sun shines a lot in Rhineland-Palatinate and as golden are the grapes shimmering in the vineyards. As well there are so many golden opportunities for work and all day life. Rhineland-Palatinate has not only six world-class wine-growing regions, but also Germans most forests and is also known as a center of biotechnology. With the Rheinland-Pfalz Gold campaign, skilled workers and professionals from everywhere and entrepreneurs with their innovative ideas are welcomed to Rhineland-Palatinate. So if you are surrounded by everything that you need, there is just one catch: Where do you go on vacation?


Client: Rheinland-Pfalz Gold (MWVLW)

Agency: Scholz & Friends


Creative Direction: Mirjam Kundt, Susanna Fill
Art Direction Film: Sandra Dölling

Art Direction Stills: Anneke Wulf
AD-Intern: Viktoriia Yemets, Henry Steffen, Celine Brussel, Vanessa Marie Mohr
Copywriters: Lena Klockenbring, Jasmin Krausch
Photographers: Ramon Haindl, Matthias Ziegler

Film Production: Markenfilm Berlin

Director: Spencer MacDonald

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A golden picture pool

To show the variety of the landscapes, architectures and economical sites as well as the happy people in Rhineland-Palatinate, we created a whole new pool of pictures together with the photographers Ramon Haindl and Matthias Ziegler.