Vitesco Technologies is a new player on the market. The aim is to make the previously unknown company known as an attractive employer in the competitive target group of engineers. The campaign puts the focus on its employees: individualists who, in addition to their enthusiasm for technology, also share the common mission of shaping a future of clean mobility with their solutions. This attitude is also expressed in the new claim of the employer branding campaign: “Engineer responsibly”.
Client: Vitesco Technologies
Agency: Scholz & Friends, Berlin
Creative Direction: Mirjam Kundt, Wulf Rechtacek
Art Direction: Sandra Schrecke, Annabelle Marschall, Anneke Wulf
Copywriters: Lena Klockenbring, Jasmin Krausch, Alannah Stritch
Strategy: Elena Mokulys, David Krempel
